The precision control layer between any intent and real-world action.

AI agents, software, data and people now produce more decisions than any team can check by hand. ADG Precision reads the intent behind each one, checks it against your source of truth, and lets only approved actions reach the systems that act — starting with Google Ads and extending to physical AI.

Precision Control Layer

Live: SEM · Google Ads

In development: Agentic commerce

Exploring: Physical AI

One control loop for every action.

Whether a decision comes from a model, a tool, a dataset or a person, it passes through the same loop before anything goes live, and every result feeds the next decision.

Knowledge

What do we know about the situation?

The source of truth you control: catalogs, campaigns, environments, rules and history.

Intent

What outcome is wanted?

What a search, request, instruction or agent is really asking for, not just the words it used.

Proposed action

What change could serve that goal?

One specific change, with the reason it fits the intent.

Governance

Is the change justified, within the rules, and authorized?

Checked against the facts and your rules, then approved by a person or by an auto-approval rule they set.

Execution

What actually changes?

Only the approved change, applied once and recorded.

Feedback

What happened?

Results flow back into Knowledge, so the next decision starts from what really happened.

Results feed the next decision

Where precision control applies.

The same loop, wherever intent turns into real-world action.

Search & Google Ads (SEM)

Live

Decide which search terms to block, which to scale and where monthly budget should go — with every change approved before it reaches Google Ads.

Agentic commerce

In development

AI agents now search, compare and buy on people’s behalf. A precision layer checks each purchase against what the buyer meant, the budget and approved vendors before any money moves.

Physical AI & robotics

Exploring

Robots and autonomous systems turn spoken and written instructions into motion. A precision layer checks each one against the task, the environment and the safety rules before anything moves.

Campaign source-of-truth intelligence

ADG Precision checks every search term against the actual campaign it was triggered in — and what that campaign was built for — using product and service categories, keyword themes, and conversion types as the reference for what is valid and what becomes a negative keyword.

Source-of-truth matching

ADG Precision anchors each campaign to the client's product/service offering — pulled from your inventories like a Shopify catalog or a product/service category taxonomy — so the model knows what should be allowed to trigger in that campaign.

Campaign-intent-aware routing

The same query can be useful in one campaign and wrong in another. ADG Precision evaluates the triggered campaign, ad group theme, and intended landing path before making a decision.

Negative keyword implementation

Search terms that fall outside the campaign source of truth are routed to negative-keyword review with the mismatch reason visible before approval. Exceptions are made for “Golden keywords” when they appear anywhere in the account.

Built for actions that are hard to take back.

Intent, not just words.

Every input is read for what it means in context, so the decision is made on intent rather than surface words.

Grounded in your source of truth.

Proposals are checked against the sources you control — products, campaigns, environments and business rules.

Nothing changes unapproved

Changes are prepared, approved independently of whatever proposed them, then applied once. No step goes unchecked.

Every action on the record

Who proposed it, why, who approved or rejected it and what changed, kept for every proposal.

Not a guardrail: a precision control layer.

Guardrails are defensive: they block or filter what an AI shouldn’t do. A precision control layer steers AI toward the exact right action. The focus is on accuracy and intent.

Guardrails: The barriers on the highway that stop you from crashing. Precision control layer: The steering and GPS that get you to exactly the right place.

Guardrails stop AI from doing the wrong thing. Precision control makes sure it does exactly the right thing.

Bring the AI you already use. Control what it can change.

Connect your AI model or your own agents through the ADG Precision MCP server. Your AI can analyze and propose changes, but nothing reaches a live system until it’s approved separately and applied through ADG Precision.

Questions about ADG Precision

What is a precision control layer?

It sits between whatever proposes an action, whether an AI agent, a tool or a person, and the systems that carry it out. It works out the intent behind each proposal, checks it against your rules and source of truth, sends it for approval, applies only what’s approved, and records what happened.

What can I use today?

ADG Precision for SEM is live in Google Ads. It reviews search terms, proposes negative keywords, adds winning search terms as keywords and shifts budget between campaigns, with every change approved before it goes live. Agentic commerce is in development, and we are exploring physical AI.

Does ADG Precision replace my AI tools?

No. It sits between them and your live systems. Keep the models, software and people you already rely on. ADG Precision checks what they propose and lets only approved changes go live.

Put precision between intent and action.

Start with Google Ads today, or tell us where you need a control layer next.