Google automates your bids – not your search terms governance.
ADG Precision applies agentic intelligence to the one layer Google leaves to you — deciding which search terms to block, which to scale, and which to fund.
Expert at interpreting intent and checking every advertising action against it.
Industries Served
The problem isn't just wasted spend. It's going dark on your best customers.
Why ADG Precision
Intent-extraction intelligence layer that understands user's desire and turns search-term data into optimization action.
Add Agentic Intelligence to Your Current Workflow
Extract the Intent Behind Every Search Term
Turn Insights Into Revenue Growth
Who it's for
Built for the teams responsible for paid search performance
Google Ads already runs most of your account on autopilot. Performance Max, Maximize Conversion Value, and Target CPA bidding let Google's AI pick audiences, set bids, and rotate creative for you. The one job it still does poorly — deciding which search terms to block or add, and where to move budget — is the only reason accounts still need daily hands-on management.
SEM managers & specialists
Give your paid search team a clearer system for reviewing search terms, spotting wasted spend, and moving faster on optimization decisions.
Marketing leaders & CMOs
Get advanced-level search-term optimization without the expensive retainer. Your team runs leaner, your budget stops leaking, and you see exactly where every dollar of ad spend is going.
Business owners
Know which Google Ads search terms are helping or hurting — without getting buried in Excel spreadsheets.
Works alongside Performance Max, Target CPA, Maximize Conversion Value and your agency workflow.
The same discipline, built around intent
Palantir AIP models business operations through an ontology that joins data, logic, actions and governance. ADG Precision applies the same discipline to advertising, with its own ontology, the Intent Graph, built to interpret what buyers and advertisers want before any change is made.
Palantir AIP: Artificial Intelligence Platform
Knowledge: Orders, stock, suppliers. Intent: Protect priority deliveries.
Enterprise Ontology: Orders, inventory, suppliers, plus business logic.
Proposed action: Reallocate available stock.
Governance checks: Fit with intent · rules · permissions. Human review or auto-approval.
Pass: Execute + log, within authority. Fail / uncertain: Hold / clarify, review needed. Result: Update operating systems.
ADG Precision: Precision Control Layer
Knowledge: Products, campaigns, margins. Intent: Buyer needs + advertiser goals.
Intent Graph ontology: Searches, intent, products, plus domain decision rules.
Proposed action: Exclude an irrelevant search term.
Governance checks: Fit with intent · rules · permissions. Human review or auto-approval.
Pass: Execute + log, within authority. Fail / uncertain: Hold / clarify, review needed. Result: Apply Google Ads changes.
The checks look the same. The difference is where each one starts. Palantir AIP starts from knowledge, and the request is usually stated plainly. ADG Precision starts from a search term, where intent has to be worked out first, matching what the buyer needs with what the advertiser wants, before any change is proposed.
Palantir and AIP are trademarks of Palantir Technologies Inc. ADG Precision is not affiliated with Palantir. The Palantir flow is a simplified illustration based on public descriptions.
Search-Term Intelligence FAQ
Questions teams ask when they want to stop wasting budget, protect high-intent searches, and add agentic intelligence to their current workflow.
Why do Google Ads accounts go dark on their best customers?
Low-intent search terms can spend the daily budget before high-intent buyers search. ADG Precision helps classify intent, identify wasted spend, and protect budget for terms more likely to convert.
What does intent-extraction intelligence do?
It reads search-term behavior beyond keyword strings, separates buyer intent from research or irrelevant intent, and turns the findings into optimization actions your team can review.
How does ADG Precision support negative keyword decisions?
ADG Precision surfaces low-value and irrelevant terms with clearer reasoning so SEM teams can add safer negative keywords without reviewing every row manually.
Does ADG Precision replace Google Ads automation or my SEM tools?
No. It works alongside your current workflow, Performance Max, Target CPA, Maximize Conversion Value, reports, and agency processes by improving the search-term layer those systems still need humans to manage.
Who should use ADG Precision?
It is built for SEM managers and specialists, marketing leaders, CMOs, agencies, and business owners who need clearer control over wasted clicks, intent signals, and daily budget allocation.
What is the fastest way to start?
Request a free search term audit, ask for a demo, or request early access. We will review your account context and recommend the best setup path.